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Case study: Science & tech

Virtual Industry Roundtables for Amazon

Amazon Web Services is a subsidiary of Amazon that provides on-demand cloud computing platforms and APIs to individuals, companies, and governments.

Event goals

  • Host multiple roundtable discussions to better understand the unique software procurement challenges faced in different industries

  • Allow users to attend a large-group format presentation and smaller discussion sessions within the same platform

  • Encourage networking between live attendees and provide recordings to individuals who could not attend the event live

Social hour experience

  • Designed events for the Financial Services and Healthcare and Life Sciences industries using a two-room format with the Stage layout for welcome presentations and Lounges for roundtable discussions

  • Enabled host-only announcements to notify attendees when they should move into the Lounge for the roundtable discussion portion of the event

  • Recorded Stage presentations to share with users who could not attend the event live

  • Prompted attendees to display User Profiles sharing their name, company, title, location, and LinkedIn profile

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