Case study: Education

MIT Alumni Events

MIT, a research university in Cambridge, Massachusetts, established in 1861, seeks to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.

MIT case study

Event goals

  • Boost alumni engagement and keep alumni connected to their school — and each other

  • Offer an interactive virtual social experience for alumni to reconnect with acquaintances and make new professional and social connections

  • Offer guests flexibility to move around and talk to each other as they like without much effort from the event host

Social hour experience

  • Designed a variety of virtual alumni events within Social hour from class reunions to staff socials

  • Alumni were able to mix and mingle; naturally socializing in small group conversations around themed conversation starters

  • Used a variety of Social hour layouts to feature large-scale presentations on Stage layouts, social activities such as a cocktail and cooking class in Hybrid layouts, and informal networking sessions in Lounge layouts

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