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Case study: Education

Alumni events for Massachusetts Institute of Technology (MIT)

MIT, a research university in Cambridge, Massachusetts, established in 1861, seeks to advance knowledge and educate students in science, technology, and other areas of scholarship that will best serve the nation and the world in the 21st century.

MIT case study

Event goals

  • Boost alumni engagement and keep alumni connected to their school — and each other

  • Offer an interactive virtual social experience for alumni to reconnect with acquaintances and make new professional and social connections

  • Offer guests flexibility to move around and talk to each other as they like without much effort from the event host

Social hour experience

  • MIT's Tech Reunions alumni were able to mix and mingle; naturally socializing in small group conversations around themed conversation starters

  • The success of the this virtual event series with Social hour ignited a renewal of energy and excitement surrounding virtual events at MIT

  • Alumni event planners had a great time and continue to easily build events and event series across departments

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