Case study: Science & tech
Virtual Holiday Party for IBM
IBM produces and sells computer hardware, middleware and software, and provides hosting and consulting services in over 171 countries.
Event goals
Host a virtual end of year celebration for the global Tech Re-Entry Program participants
Hold a virtual cocktail hour, networking opportunities, and awards presentation throughout the program
Allow talented technical professionals who are looking to restart their careers network and get to know one another
Social hour experience
Designed a Lounge with custom table topics to encourage conversation between attendees
Attendees met with an average of 20 individuals throughout the event
Enabled host-only announcements to inform guests about the event agenda and end-of-year awards
Added custom backgrounds to the event photo booth, allowing guests to leave with a souvenir snapshot
Prompted guests to move tables after 10 minutes with Social hour's networking nudge feature