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Case study: Non-profit

Hilarity for Charity's CareCon 2022

HFC is a nonprofit organization, founded by Lauren Miller Rogen and Seth Rogen whose mission is to care for families facing Alzheimer's, educate young people about living a brain-healthy life, and activate the next generation of Alzheimer’s advocates.

Event goals

  • Host CareCon 2022, a free, virtual event designed to educate participants on Alzheimer's and honor and connect caregivers

  • Design an event space that includes the ability to host a main stage presentation and award ceremony, celebrity-led panels, expert-led workshops, and sponsored vendor booths

  • Record panel discussions and workshops for those who could not attend live

Social hour experience

  • Virtually hosted over 700 people during the 3-hour event

  • Designed a 21-room event with a Main Stage for presentations and awards, Lounges for vendor sponsors to connect with attendees, and a variety of Stages with panels and workshops for caregivers to attend

  • Hosted four panels throughout the event with celebrity moderators including Steve Aoki, Amy Poehler, Seth Rogan, and Adam Shapiro

  • Shared recordings of each panel and workshop session on their website and YouTube channels following the event


Lauren Miller Rogen

Co-Founder, Hilarity for Charity

Even before the pandemic, HFC was hosting virtual programs across the U.S. and Canada for people caring for a loved one with Alzheimer's or dementia. Our goal is to make support as easy and accessible as possible. We've tried many platforms. Social hour provided the "we made it" moment in our long search for a platform that could meet our unique needs. Social hour is intuitive, versatile, and fun. Most importantly, our support team felt like an extension of our own; invested in our goals, willing and able to solve problems, and present to our needs. We will definitely use Social hour again.

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