Social Hour, Inc. - Editorial Guidelines

All advertisements provided through the Social Hour Network (the "Network") must comply with the Editorial Guidelines listed below as modified from time to time (the "Editorial Guidelines") and the Social Hour Terms of Use Agreement. These Editorial Guidelines are intended to help you create and post clear and effective advertisements that also meet the high standards of quality and integrity expected by users of Social Hour.com. These Editorial Guidelines are not exhaustive and are only examples of the applicable requirements and conditions of the Social Hour Service. Capitalized terms used in these Editorial Guidelines but not defined shall have the meaning assigned to them in the Social Hour Agreement.

Social Hour.com reserves the right to review all ads prior to acceptance and may request modifications to, reject or delete any advertisement, at any time, at its sole discretion.

GENERAL REQUIREMENTS AND RESTRICTIONS

Accuracy of Information

Ads must:

be related to the content, purpose and theme of the landing page of your Social Hour Ad ("Ad Landing Page");
comply with applicable laws, regulations, including FTC guidelines and policies;
if containing free offers and discounts, disclose within the ad all material terms and conditions relating to the free offer or special discount and provide within the ad simple access to all the detailed information pertaining to the method of qualifying for the free offer;
if referring to local services or products, clearly disclose the advertiser's location;
not contain or imply inaccurate affiliation or endorsement, including but not limited to:

"Someone has challenged you to take the quiz" unless an actual person has challenged you to the take the quiz, or "Special Offer from Tom"; and
follow proper grammar conventions.

In addition to the substantiation requirements below, all advertisements that make or imply weight loss claims must contain a disclaimer such as "results not typical; individual results may vary".

Ads must not:

be deceptive, misleading, or unfair or promote false or misleading claims or include any information that you know is false or misleading;
contain deceptive pricing;
use or constitute "bait and switch" advertising;
make any claim about a product or service (such as diet suppressant, wrinkle remover, or "guaranteed" results) unless it has been substantiated through research or surveys, and that support is publicly available via your Social Hour profile or third party link from the ad; or
use superlatives relating to products or services that may be misleading, confusing or unsubstantiated (you may use general terms that a consumer understands is not a scientifically proven fact, but is advertising "puffery" such as "best in the world" or "hardest hitting rock band").
State or imply that it is approved or endorsed by any government or quasi-government entity
imply that the mere act of clicking a button is sufficient to win or suggest the user was specially selected to receive a prize

for example, claims of "everyone wins", Only X prizes left!, Congratulations! You have won an XXX!, You are the winner of an iPhone!, Collect your iPhone!, are not acceptable

Software Downloads and Site Security

Ads must not:

include software downloads, automatic downloads or initiate any download, process or sequence, whether of content or browser add on;
contain hidden, misleading or harmful functionality; or
contain any hidden bundled components or otherwise bundle (other than on a clear opt out basis) any feature or functionality with a user approved download, including without limitation software commonly considered or classified as AdWare/Spyware;
contain or create ActiveX objects or embeds; or
use any external JavaScript library.

User Experience / Ad Functionality:

Ads must:

be uploaded in any of the following file types: jpg, gif, swf, html file(s); andbe one of the following ad sizes: 728x90, 160x600, 120x600, 300x250, 180x150, 430x600, 645x60; and
be under a file size of 50kb
for further questions on Social Hour ad requirements email: adops@socialhour.com

Ads must not:

include audio contentblock or impede browser functionality from working as intended (e.g., "Back" and "Close" functionality must be fully operational);
feature false or misleading system messaging, warning messages, dialog boxes or error messages;
contain false or misleading application, system update, or diagnostic messaging;
contain survey or any other form of pop-ups, pop-unders, dialogue boxes (e.g., alerts);
request or prompt for a user's account username or password;
Users may not be deceived into providing personal information without the user's knowledge, under false pretenses, for unlawful purposes, or to provide such personal information to companies who resell, trade, barter or otherwise misuse that personal information
interfere or otherwise interact with any of the content on a user's profile page;
contain any type of user tracking or functionality to provide information to users regarding "who viewed your page";
contain an invalid Landing Page URL; or
contain or create SCRIPT tags pointing to external sources (including Google Analytics), CSS, or IFramed content.

Trademarks/Publicity Rights

Ads must not:

violate the privacy rights, publicity rights, copyrights, trademark, contract rights or any other rights of any person
use another person's or entity's trademark, service mark, slogan, logo, brand name, company name or other identifier unless such party grants prior permission or otherwise permitted by law;
include celebrity endorsements of any kind, unless you have written approval from the celebrity;
contain any type of multi-media unless properly licensed for this specific use.

Advertiser Landing Page:

Ads must not contain a link to any web page that would violate these Editorial Guidelines or the Social Hour Network Agreement.

Advertiser landing page must match the offer being made in the advertisement.

Any advertiser page containing a transactional interface for the purpose of selling a good or service to the user must contain the full terms and conditions of the offer in an easily accessible manner.

Guidelines Checklist for Mobile Offer Landing Pages

o Disclaimer of Subscription

o Landing page (and all subsequent pages) of the offer must disclose to the customer that they are signing up for a subscription offer. At a minimum, this disclosure needs to be in the summary terms and reference what the user is signing up for.

o Pricing Disclosure

o Pricing disclosure must be present on the cell entry and pin entry pages

"Month" and Subscription" must be spelled out (ex. $9.99 per month subscription)

Pricing must be numerical and contain a monetary symbol relevant to the country (dollar sign, euro, pound, etc)

Pricing must be at least 51% the size of the largest font on the page and no less than 12pt

Pricing must be displayed immediately adjacent to the cell and pin submit fields

o Terms and Conditions

o Terms and Conditions must be present on every page and contain disclaimers that user is signing up for a mobile subscription product that will be billed automatically on a recurring basis. A summary of terms is acceptable if a working link is prominently displayed next to the summary.

o Unsubscribe link required that directs users to a page with explicit instructions on how to cancel their subscription (all carriers/advertiser scenarios)

Ex. http://www.quizyou.net/unsubscribe/

o Additional PIN Page Requirements

o Users must check a box to accept the terms and conditions of the offer. I agree to the Terms and Conditions (hyperlink should pop Ts&Cs in new window)

o Checkboxes must be actively checked by the user, no pre-checking

o Compliance Guidelines shall be applied on a country by country basis.

ADVERTISING CONTENT:

In addition to the rules and restrictions above, the following is a partial list of guidelines regarding the categories of content, products and services that are illegal or prohibited to advertise through the Social Hour Network.

Prohibited Adult and Sexual Content:

Ads must not contain or link to nudity, sexually explicit or illegal images or any reference to or link to an adult website;

Rules Related to Other Sensitive Content

Ads must not contain, reference, promote or link to:

alcohol content targeted to users under ages 21;
dating content targeted to users under age 18;
dating content including pictures of subjects under the age of 18
references to or promotion of online gambling in the US. Gambling guidelines shall be applied on a country by country basis.
references to or promotion of prostitution;
references to or promotion of tobacco or tobacco related products;
promotion of illegal activities or conduct that is abusive, threatening, obscene, defamatory or libelous, or offers or anything of questionable legality;
hate speech or any content which is patently offensive or otherwise promotes racism, bigotry, hatred, discrimination, violence or physical harm of any kind against any group or individual, or displays defamatory, profane, hateful, or libelous material;
promotion or glorification human suffering or death, including without limitation rape, torture, cannibalism or violent images or exploitation in a sexual or violent manner;
offensive or inappropriate language;
solicitation of personal information from anyone under 18;
harassment or content advocating harassment of another person or group;
references that misrepresent, ridicule or attack an individual or group on the basis of age, color, national origin, race, religion, sex, sexual orientation or disability;
references to or promotion of firearms or parts for firearms, ammunition, brass knuckles, butterfly knives, fireworks or pyrotechnic devices;
references to or promotion of recreational drugs, including without limitation aids to passing drug tests;
references to or ads for U.S. immigration (also known as "green card" applications;
references to or ads for fake documents, including without limitation identifications, immigration papers and diplomas or credentials);
promotion of a Social Hour competitor;
promotion of a prohibited service or application for use in connection with Social Hour or any other website which is owned, operated, or controlled by SocialHour, including, without limitation, to add functionality to a users homepage or the Site;
references to or promotion of academic aids, including without limitation "test-taking" or paper-writing services;
references to or promotion of bulk marketing products used for the transmission of "junk mail," "chain letters," or unsolicited mass mailing, pyramid schemes, instant messaging, "spimming," or "spamming;
references to or promotion of counterfeit or imitation designer goods;
solicitation of passwords or personal identifying information for unlawful purposes from Social Hour users;
contests or sweepstakes without prior written consent from Social Hour;
hidden pages or images;
promotion of an illegal or unauthorized copy of another person's copyrighted work, such as providing pirated computer programs or links to them, providing information to circumvent manufacture-installed copy-protect devices, or providing "pirated" music or links to "pirated" music files;
references to or promotion of products that promote false or misleading dietary claims;
references to or promotion of "miracle cures;"
references to or promotion of drugs, prescription or otherwise;
solicitation of funds except by U.S. government-registered charitable organizations;
references to or promotion of traffic devices, including without limitation radar jamming devices, license plate covers and signal changing devices;
violence from one person towards another person or group, including "hate lists;"
information that poses or creates a privacy or security risk to any person; or
furtherance or promotion of any criminal activity or enterprise or the provision of instructional information about illegal activities including, but not limited to making or buying illegal weapons, violating someone's privacy, or providing or creating computer viruses.

Resource Links:

IAB Guidelines for Social Marketing: http://www.iab.net/socialads

FTC Guidelines Menu: http://ftc.gov/bcp/menus/business/ecommerce.shtm

FTC Rules of the Road: http://ftc.gov/bcp/edu/pubs/business/ecommerce/bus28.shtm

FTC Dot Com Disclosures: http://ftc.gov/bcp/edu/pubs/business/ecommerce/bus41.pdf

FTC Fighting Fraud With The Red Flag Rules: http://ftc.gov/bcp/edu/microsites/redflagsrule/link-to-us.shtm

Facebook Statement of Rights: http://www.facebook.com/advertising/?src=pf#/terms.php?ref=pf

Facebook Privacy Policy: http://www.facebook.com/advertising/?src=pf#/policy.php

Facebook Advertising Guidelines: http://www.facebook.com/advertising/?src=pf#/ad_guidelines.php

Facebook Platform Guidelines: http://wiki.developers.facebook.com/index.php/Platform_Guidelines

MMA Advertising Guidelines: http://www.mmaglobal.com/policies/global-mobile-advertising-guidelines

MMA Code of Conduct: http://www.mmaglobal.com/policies/code-of-conduct